I must say, Google Instant has been a handy little addition to my web browsing, I use it without realising it every time I search on Google, and I guess that’s the way Google wanted it to be. The service went live on desktops and computers back in September, but only a beta edition was launched for Mobile Devices in the US in November. However, the experience is now available worldwide on mobile devices now.

With Google Instant Previews, surfers will be able to compare your website to your competitors’, so if ever looks mattered, which of course they always have, then the time is upon us now. The previews are yet another indication that the fight over search dominance is now more about the user interface, than about who has the best 10 results on a page